Important but not Urgent

Have you ever heard of Stephen Covey's Time Management Matrix?

He breaks tasks up along two scales: Urgent and Important.

Some things are Urgent and Important.
Some things are Urgent, but not Important.
Some things are not Urgent and not Important.
Some things are not Urgent, but are Important.

Picture a quadrant.  Or better yet, click on this link.

So much of leadership and ministry gets stuck responding to the Urgent, whether or not the tasks being pressed are Important or not.  Responding to the Urgent makes us feel like we're getting something done.  Responding to the Urgent silences most of our critics.

But Urgent is not always Important.

The infrastructure on which we build begins to crumble when we orient our lives around the Urgent, ignoring the nonUrgent Important.  Right? 

Some things never feel Urgent.  Developing the next generation of leaders.  Fundraising.  Prayer.

What Important things do we ignore because they are not Urgent?

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