Social Media - Twitter, Facebook, Blogging - are not optional if you work with or lead 20somethings.
You don't have to use them all, but you have to use one. You don't have to let it suck up all your time, but you need to invest some time. You don't have to like social media, but you have to try.
And here's why:
20somethings deeply value connection.
They...we...want to know you, to know what's going on in your life. We don't need to know everything, but we need to know something. We postmoderns are deeply skeptical of faceless authority, but social media can give you a face, make you more transparent, accessible.
You don't have to look far to find a dismissive article about social narcissism and the endless navel-gazing of the emerging generation. The use (and abuse) of social media fuel these conversations.
I'll admit my skepticism. Facebook looked like stalking. Blogging seemed random. Twitter seemed inane. Who cares about what you ate for breakfast?
But I've spent time with leaders who have struggled to lead 20somethings. And the main reason they've struggled is because the failed to connect (yes, I love that word).
In 1 Thessalonians 2:8, Paul describes his ministry in this way: "We loved you so much that we were delighted to share with you not only the gospel of God but our lives as well, because you had become so dear to us."
Facebook friends aren't necessarily real friends. Blogging about how you're engaging God is by no means an end. A Twitter post every day isn't the end-all, be-all of life sharing.
But social media can help you start.
That's one of the main reasons I use social media. What about you?
Why do you use social media?