I saw a product on Amazon today that had several five star reviews. This caught my attention.
A five star review is a good review. And the buyers thought enough of the product to write a paragraph or two to let us know how much the product meant to them. Another good sign. In a digital world, filled with anonymity, trust is tough to come by. So, we rely on reviews.
But the reviews were fake.
They used similar language, were posted on the same day (a few weeks ago) and ... the kicker ... the reviewers had only reviewed this one product.
Even if the reviews weren't fake, the product lost a lot of standing in my eyes.
Authenticity matters, even in a digital world.
Where have you seen people trying to fake it online?