Series: On Marketing and Ministry
For many of us, "marketing" is a dirty word.
When we think of "marketing," we think of people convincing us to buy things we don't want with money we don't have to impress people we don't even like. We think manipulation.
And all over the world there are people who equate ministry and manipulation. They see religion and religious leaders preying on the weak, the hurting, the scared, the gullible. And we want to distance ourselves from that misunderstanding of ministry.
But we can't avoid marketing.
We have to build relationships, tell stories, move people from Point A to Point B. We have to grow and challenge and invite. We have to engage in marketing.
The question isn't whether or not we will or won't, it's whether we'll do it well or poorly.
So, while I'm on vacation, I'm going to be sharing some thoughts on the intersection of marketing and ministry. Theory and tips. Things to think through, things to avoid.
Here's the ground I'll be covering (links will be provided as content publishes) ...
Why we need Permission Marketing
Marketing and Planting New Ministry
Marketing and Building Ministry
Marketing and Evangelism
Marketing and Discipleship
Marketing and Multi-ethnicity
Marketing and Fundraising
Marketing and Theology
What do you think of when you think of marketing?
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